Upgrade to iPhone 16e, a powerful new member of the iPhone 16 family



Today marks the official launch of the new iPhone 16e, available for purchase both online and in-store worldwide. As the most budget-friendly member of the iPhone 16 lineup, the iPhone 16e boasts impressive battery life, the powerful A18 chip for rapid performance, enhanced Apple Intelligence,1 and a high-resolution 48MP 2-in-1 camera system.

For those interested in purchasing the iPhone 16e, Apple Retail offers a tailored shopping experience. Customers will have access to expert team members who can assist with setup and configuration of their new devices at their convenience.

The Apple Trade-In program simplifies upgrading from an older model. Customers can earn up to $120 in credit by trading in an iPhone 11, or with a carrier deal, potentially receive up to $599 in credit. Assistance with activating the new device is also available at local Apple Stores.2

With the Personal Setup feature, customers can engage with Apple’s knowledgeable team of Specialists for bespoke support in setting up and maximizing their new device’s capabilities. After purchasing the iPhone 16e, more information about Personal Setup can be accessed through the Apple Store app, which includes short instructional videos with useful tips. Additionally, customers can enroll in Today at Apple sessions held at their nearby Apple Store, designed to inspire and empower them to fully utilize their new devices.


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