Take note of the lowercase word ‘different’ with a period in what looks like the Garamond font
Samsung is now poking fun at Apple for what they see as a lack of new iPhone designs, all while referencing the iconic “Think Different” ads, despite not having introduced new designs themselves.
If you argue that the iPhone 16 series is not much different from last year’s iPhone 15 releases, you’re not alone. And if you believe that design changes should have a purpose, you’re making a valid point.
Samsung’s ad portrays a line of identical white smartphones moving along a monotonous conveyor belt, interrupted by the colorful, foldable Samsung Galaxy Z Flip6.
The word “different” is displayed on the screen in lowercase with a period at the end, reminiscent of Apple’s “Think Different” campaign font.
Apple’s original “Think Different” campaign. Samsung has emulated the text and punctuation, along with the font face to a large extent.
“Think Different” was prominent from 1997 to 2002, coinciding with Steve Jobs’ return to Apple and the introduction of innovative products like the iMac and iBook.
Design has always been crucial for Apple to stand out from competitors, focusing on creating superior user experiences.
While it’s intriguing when Apple unveils a new iPhone design, changes should prioritize functionality over trends.
Instead of constantly mocking Apple, Samsung should focus on creating cutting-edge designs that truly innovate.
Samsung claims to be leading in design now, but their ad featuring a folding phone was introduced in 2019, not a recent development.
Ultimately, this noise serves to cater to Samsung’s fanbase, rather than pushing the boundaries of design innovation.
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