Samsung Picked the Most Random Comment to Promote Galaxy Z Fold 3


As a part of the campaign to get you to reserve a Galaxy Z Fold 3, Samsung has pushed a commercial across multiple social networks asking, “Are you ready for this life?” I hadn’t actually seen the video version of the ad until today, but what got me to find it was after I was cruising through their Fold 3 reservation page and noticed the weird quote they are using as a way to promote it.

The quote that grabbed my attention says, “This is the worst phone I’ve owned. People are always bothering me about it.” That’s a sneaky way to promote your upcoming phone, right? Basically, the thought here is that the Fold 3 will be so awesome that you’ll hate all of the attention it brings you.

On that reserve page, Samsung names the reddit user who said that specific quote, and because I wanted to see if it was real, I went looking. As it turns out, “flamo-damo” is indeed a real user and has already taken to Galaxy Fold subreddits to chat with Fold fans.

While I appreciate that Samsung really did go find an actual reddit user and asked permission to use their post as a quote, I just found it interesting that it was so random. What I mean is that the original post was someone asking people to talk them out of buying the Galaxy Z Fold 2. The thread has a handful of upvotes and around a 100 replies. User flamo-damo responded in that thread and got a single upvote, as if no one really paid much attention to the response. No one replied to them either.

See also  MTN Nigeria, Zenith Bank post gains, as investors gain N54.42 billion

Samsung, with their clever-as-ever marketing team, found that random, single-upvote, no-reply comment buried deep in that thread and has now turned it into an entire launch promo to get people to sign-up to reserve the Galaxy Z Fold 3. It’s all pretty clever too.

Marketing folks, I do love the way your brain works.

This article was first published at Source link . You can check them out for other stuffs