Key Information
- During an appearance at the Cannes Lions Festival, YouTube’s CEO Neal Mohan announced that the platform will soon integrate Veo 3 into Shorts.
- Mohan emphasized the platform’s goal to empower creators and reinforce YouTube as a platform that fosters innovative ideas.
- YouTube has consistently discussed and implemented previous Google Veo models in its Dream Screen feature for Shorts aimed at creators in 2024.
YouTube is reportedly reiterating its commitment to incorporating advanced AI video generation tools for its creators.
In a report from The Hollywood Reporter, Neal Mohan’s presentation at the Cannes Lions Festival provided crucial insights into upcoming AI initiatives. Joined by several content creators, Mohan elaborated on integrating Google’s latest video generation model, Veo 3, into Shorts. He believes this integration will “open new creative avenues” for both budding and established content creators.
Mohan indicated that YouTube intends to fully incorporate Google’s Veo 3 model into its Short environment “later this summer.”
YouTube appears to be highly focused on its creators, considering the potential applications for Veo 3. Mohan noted, “the possibilities with AI are limitless,” adding that “creators will transform formats, blend genres, and delve deeper into the mainstream.”
The platform believes that AI tools for video creation can propel its creators’ creativity into a new era. More importantly, YouTube aims to establish itself as the preferred platform that attracts even more individuals to generate content.
YouTube Envisions a Future with Veo 3
Initially, at the Made by YouTube event in September 2024, the platform outlined its plans to integrate Google’s Veo into Shorts. This model would utilize its ability to understand “natural language” for video generation. At that time, YouTube mentioned that the AI model could create backgrounds and generate “concepts that were once impossible to visualize.” It was indicated that the AI would be limited to producing clips of six seconds each.
Google’s Veo was set to debut on YouTube late last year, bringing these features to creators within Shorts.
AI-generated backgrounds were also included in YouTube’s Dream Screen, which utilized Veo. The confirmation of Veo 3 is promising, as it represents Google’s latest model introduced during I/O 2025. The announcement highlighted Veo 3’s audio features, although Google specified that those could be accessed via its Google AI Ultra subscription. Still, it teased Veo 3’s capacity to bring creative ideas to life, complete with realistic sounds like rain and footsteps.