YouTube has recently introduced a new feature where your paused videos can now be used as a space for ads.



What you need to know

  • YouTube has introduced ads for paused videos.
  • Users first noticed the new ad placement on smart TVs and mobile devices before YouTube officially confirmed it.
  • This ad placement seems to have stemmed from an experiment with picture-in-picture ads for mid-roll ads in August.

YouTube’s pause button now leads to ads.

YouTube confirmed to The Verge that ads for paused videos are now a reality for viewers. The platform’s communications manager, Oluwa Falodun, mentioned that they have rolled out Pause ads to all advertisers following positive responses from both advertisers and viewers.



This article was first published at Source link . You can check them out for other stuffs