Under the theme “Connection That Matters,” Samsung Electronics highlighted its latest devices, innovations, platforms and sustainability efforts at this year’s IFA — Europe’s largest consumer trade show held in Berlin, Germany.
From September 1 to 5, visitors to Samsung’s booth can discover brand-new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a brighter future for all.
Samsung Newsroom invites those who can’t attend in person to take a virtual tour of the company’s booth through the photos below.
▲ Using the 787-inch The Wall as a media facade, Samsung unveiled innovative products and sustainable smart home solutions.
1. Sustainability Today for a Brighter Tomorrow
At the Sustainability Zone, visitors can discover Net Zero Home, an eco-conscious future residence, and learn about Samsung’s environmental efforts and technologies for future generations — including company-developed recyclable materials such as “r-ABS” and the environmental impact of energy usage at home through Carbon Intensity Insight.
In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining efforts to tackle climate change. To that end, the company has reduced carbon emissions by more than 900,000 tons and increased the use of renewable plastics by threefold compared to 2021.
▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was established to foster a resource circulation ecosystem and develop recyclable materials, such as “r-ABS.” Samsung introduces a roadmap for its plans to use recycled materials in its products.
▲ Visitors immerse themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-conscious packaging.
2. Streamline Your Daily Routine With SmartThings
Samsung showcases SmartThings, the company’s expansive and fully integrated home ecosystem. In particular, this section of the booth highlights how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform.
▲ SmartThings continues to expand service and usability for third-party devices that support the Matter protocol and HCA standards. Samsung has recently collaborated with 26 European companies to deliver better connected experiences to users.
3. Enriching Your Daily Life With Bespoke Home
At the Bespoke Life booth, Samsung showcases sustainable and intelligent home appliances with unique personalization options. What’s more, visitors can get hands-on experience with Samsung’s latest home appliances such as the BESPOKE AI™ Washer & Dryer, Bespoke Jet™ AI and Bespoke Oven.
▲ Visitors learn about Samsung Food at Samsung’s booth.
▲ Booth visitors experience Samsung’s latest All-in-One Washer & Dryer.
▲ Visitors test Bespoke Jet™ AI, the world’s first UL-verified AI cordless stick vacuum cleaner.
4. Vivid and Bright Experiences on Display
Samsung’s booth features the Odyssey Neo G9 gaming monitor and 98-inch ultra-large TV lineup — highlighting cutting-edge MICRO LED technology that offers lifelike picture quality. In addition, Samsung Gaming Hub opens the door to cloud gaming while the Freestyle 2nd Gen portable projector demonstrates new ways to entertain with a 21:9 screen ratio for a full cinematic experience.
▲ (From left) The 98″ Big Screen Zone showcases three 98-inch TV models that deliver high-quality resolution through ultra-large screens. Visitors try out Samsung’s latest gaming monitor, the Odyssey Neo G9.
▲ Visitors explore The Frame-Disney100 Edition which includes 100 pieces of Disney artwork.
▲ (From left) The Freestyle 2nd Gen portable projector supports Smart Edge Blending where two devices can be paired to offer users a 160” panoramic viewing experience and now also enables access to Samsung Gaming Hub.
5. Unfold the Latest Mobile Innovations With the Galaxy Z Series
Visitors at Samsung’s booth can experience the flip side with the latest mobile device lineup unveiled at Galaxy Unpacked this past July — the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series.
▲ The recently released Galaxy Z Flip5 and Z Fold5 on display
Beyond leading technological innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks forward to the future — eager to reduce its environmental impact, enhance the lives of consumers and discover new possibilities for a better world.
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