Apple TV+ is offering a free weekend to attract more viewers to its superb shows, despite having lower viewership compared to Netflix and Disney+. The free weekend will run from Friday, January 3, 2025, to Sunday, January 5, allowing non-subscribers to access the entire Apple TV+ catalog. This move comes as Apple aims to increase the visibility of its streaming service and introduce new audiences to shows like “Silo” and “Severance.” While Apple TV+ may not have as extensive a library as other streaming services, its focus on quality content has garnered critical acclaim, including winning a Best Picture Oscar for “CODA.” Despite lower subscriber numbers, Apple continues to promote its service through various partnerships and free trials to attract more viewers. The free weekend offer is a significant step for Apple towards expanding its audience and showcasing the diverse range of shows and films available on Apple TV+.