Logo for the 2025 Super Bowl
Apple CEO Tim Cook and several other senior Apple executives are currently in New Orleans, likely to attend the Super Bowl at Caesars Superdome.
Super Bowl LIX is scheduled to take place in New Orleans on Sunday, February 9. CEO Tim Cook, retail chief Deirdre O’Brien, and Apple Services head Eddy Cue have been seen in the city ahead of the event.
Cook and O’Brien visited the Apple Lakeside Shopping Center in Metairie, surprising employees there. Cue, Cook, and O’Brien were also spotted at Domilise’s Po-Boys & Bar on Annunciation Street in the downtown area.
Apart from Apple, fans of musician Taylor Swift may spot her at the stadium or elsewhere, as her partner Travis Kelce will be playing as a tight end in the game. Cook was also seen having a meal with former Miami Dolphins player Odell Beckham Jr. at Domilise’s, according to reports from 9to5Mac.
Apple users can watch the game in 4K for free on any recent Apple computer, phone, iPad, or Apple Vision Pro, as well as through the Apple TV device.