▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.
Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.
One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.
Samsung Celebrates New Company Record With Accolade-Filled Event
At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:
- Samsung SmartThings Pro: Future Publications Installation’s Best of Show
- Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show
- Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show
- Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software
- Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems
- Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show
- Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show
- Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product
- Samsung VXT: Future Publications IT Pro’s Best of Show
- Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers
- Samsung: rAVe Reader’s Choice Favorite Display Brand
Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence
▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.
Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.
The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.
SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).
In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.
Education: The Interactive Whiteboard Gets an AI-Powered Upgrade
▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.
The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.
“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”
These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.
Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience
▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.
Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W1 when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6™ technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.
Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing
▲ The Wall can become a huge canvas for control centers.
▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.
The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.
The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.
▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.
For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.
Food and Beverage: Signage Makes People Hungry With Vibrant Pictures
▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.
Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.
Recently, Samsung’s Smart Signage QH55C — part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage — Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.
Samsung Uses Its Deep Expertise To Educate at InfoComm
▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.
Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.
▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.
Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.
- Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates
- Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks
- Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content
- VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner
- Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers
The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.
Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.
▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.
InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.
▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.
This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.
1 The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
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