According to reports, Google is set to introduce Pixel Sense alongside the Pixel 10 later this year as an exclusive AI assistant for Pixel devices only. However, I believe that there is a particular company that Google should consider licensing its technology to, and that company is not Samsung.
Despite being the first to release a phone with an on-device assistant, Apple has fallen behind as Google Assistant and Amazon Alexa have quickly outpaced Siri. While Apple has made minor adjustments and “improvements” over the years, Siri still doesn’t match the reliability or value of Assistant and Gemini. With the announcement in iOS 18 that Apple will partner with OpenAI to enhance Siri, it became evident that Siri was lacking significantly.
Apple has also promised features like ChatGPT, Personalized Responses, and On-Screen Awareness for Siri, but these features have faced delays in being implemented. The substantial upgrade to Siri may not be available for at least another year, according to reports.
Apple may not release the much-needed Siri overhaul until 2027.
The upcoming version of Siri is expected to be more like Google Gemini on Android, offering a more conversational experience and the ability to perform tasks similar to Gemini, ChatGPT, Claude, and other LLM models. It is rumored to debut at WWDC 2025 before being rolled out next year.
Recent rumors suggest that Google will introduce a new AI assistant called ‘Pixel Sense,’ which is expected to be the comprehensive digital assistant users have been anticipating. Pixel Sense is said to leverage user data it collects instead of relying on various apps or “Gemini Gems.”
Considering Apple’s challenges in developing its own AI and the delays faced, Google CEO Sundar Pichai may want to reach out to Apple CEO Tim Cook and offer assistance. Apple already relies on Google for its Visual Intelligence results, essentially integrating Google Lens into Apple’s UI.
My suggestion is not biased because I use an iPhone; I acknowledge that for the best experience, I turn to my Android phone. Expanding Gemini to iOS would be beneficial for Google to reach a wider audience.
Google continually emphasizes the enhancement of Gemini and AI. This is evident in the Galaxy S25 series, packed with Gemini-powered features. To make the most significant impact, offering Gemini on the iPhone is a strategic move.
iOS already has the foundation for such integration, with the inclusion of “Extensions” in iOS 18. It is plausible that a similar implementation could bring Gemini to iOS, as seen with accessing ChatGPT via Siri.
Currently, there is a dedicated Gemini app on the Apple App Store, and recent updates introduced Gemini lock screen widgets. However, more integration options are needed for users who may not remember to use the app or prefer using Siri with the Side Button.
Google is anticipated to launch the new AI as a “Pixel 10 exclusive.” However, there is potential for Google to expand beyond the Pixel and Android ecosystem.
If all goes well, the Pixel 10 may launch in August, followed by the iPhone 17 in September. This timeline leaves Google with about a month of exclusivity for Pixel Sense before any potential collaboration announcements between the two companies. Alternatively, Google could delay the release of Pixel Sense on the iPhone to capitalize on the holiday season with an iOS update.
One reason for the lack of a Gemini extension on iOS could be the fear of rendering the Pixel line obsolete. If the same experience can be attained on an iPhone, the appeal of purchasing a Pixel device diminishes.