Google finds itself in an intriguing position. As the developer of Android, it has traditionally had an advantage in creating hardware and software for Google Pixel phones. However, with the upcoming Android 16, Google is changing its approach. The company is adjusting the Android development and release schedule to prioritize its partner OEMs, potentially benefiting Pixel competitors in the process.
Google, being a tech giant with varied interests, has taken a decisive step with the release of Android 16 Developer Preview 1. By elevating the Android platform above the Pixel brand, Google aims to support its partner OEMs in delivering timely and comprehensive updates annually to compete effectively with the iPhone.
This move is crucial as even top Android manufacturers have encountered challenges in delivering prompt and reliable updates. Samsung faced delays in rolling out its One UI 7 update based on Android 15. Conversely, OnePlus demonstrated efficiency by swiftly releasing Android 15 updates for the OnePlus 12 and OnePlus Pad 2 in North America.
Recognizing the issue, Google is revamping its approach with Android 16. The release is scheduled for the second quarter of 2025, with platform stability expected by March. This early timeline allows partner OEMs like Samsung, OnePlus, and Motorola to align their Android version updates with flagship phone releases.
What’s changing about the Android yearly release schedule
Google’s decision to introduce more frequent API releases is evident in the early launch of Android 16 Developer Preview 1. This move is part of the company’s strategy to accelerate innovation in apps and devices through timely SDK releases.
The forthcoming major SDK release for Android 16 will arrive in the second quarter of 2025, a whole quarter earlier than previous releases. This version will encompass significant changes to Android behavior, APIs, and features.
Google’s goal is to synchronize the Android release with device launches across its ecosystem. Additionally, a secondary SDK release is planned for the fourth quarter of 2025. This minor release will introduce new APIs and features without altering the app behavior significantly.
The continuous quality of the Android platform will be maintained through feature updates, optimizations, bug fixes, and new developer APIs in the final quarterly releases. The strategic changes implemented by Google are designed to benefit the overall platform and its partner OEMs.
The shifted schedule will make new Android phones better
Purchasing an Android phone can be challenging due to software release timing. For instance, Samsung’s Galaxy Z Fold 6 launched with Android 14 and is yet to receive an update to Android 15. Even Google’s Pixel 9 series was released without a new Android version initially.
With earlier developer previews and beta releases, partner OEMs will have ample time to optimize their Android skins before product launches. Google’s collaboration with OEMs aims to expand the reach of Android version updates across a wider range of devices, potentially altering the conventional hardware-software synchronization model.
These changes promise a more promising future for Android. Google’s recent announcements underscore its commitment to working closely with partner OEMs to streamline the Android update process, enhancing reliability and efficiency to rival Apple’s ecosystem.