Samsung Electronics is bringing people together through sound. The company will showcase the capabilities of Auracast technology by partnering with hearing-aid provider GN on a groundbreaking event at St. Paul’s Cathedral in London on May 16 to mark Global Accessibility Awareness Day (GAAD). Attendees wearing Galaxy Buds3 Pro or GN hearing aids will utilize Auracast, which allows a single audio source to broadcast to multiple receivers simultaneously, and embark on a unique journey of shared listening.
What’s Happening
Attendees will experience the famous London cathedral through a guided tour and choral performances. Auracast microphones and transmitters will broadcast audio directly into participants’ Galaxy Buds3 Pro or GN hearing aids, decreasing background noise to enhance clarity. A select group was given the opportunity to discover the potential of Auracast at a pilot event on May 1.
“The Auracast experience with the tour guide was amazing,” said one participant. “Ordinarily I wouldn’t be able to join in with the tour because I would be unable to hear properly, but today it was completely different. This technology allowed me to hear everything so clearly so I didn’t miss a word.”
▲ Attendees at the pilot event enjoying clearer audio with Auracast
Auracast and LE Audio
What is LE Audio? Introduced in 2022 by the Bluetooth Special Interest Group, Low Energy (LE) Audio1 is an updated standard for Bluetooth technology. It enables more power-efficient and higher-quality wireless transmission of audio from a broadcasting device to a receiver such as from a smartphone to earbuds.
Samsung has led efforts to increase LE Audio compatibility for mobile devices and hearing aids. Since 2022, the company has been pushing for the expansion of LE Audio, introducing 360 Audio Recording2 and adopting Auracast through the Buds2 Pro software update.
What is Auracast? Auracast3 is a feature of LE Audio that allows broadcasting from a compatible audio source4 to multiple supported audio receivers,5 including earbuds6 and hearing aids. Think of it as turning your phone into a radio station.
Benefits of Auracast
- Shared Audio Experiences: As Auracast enables simultaneous audio streaming to multiple devices, listeners can enjoy a unified and enriched experience whether using ear buds or a compatible hearing aid. This represents a significant leap from traditional Bluetooth technology, which allows only one device to pair with an audio source.
- Seamless Audio Handoff: When moving from your smartphone to TV, or from public to private spaces, sound stays with you — as you don’t have to manually pair your device to each new audio source.
- Audio Clarity Anywhere: Auracast reduces background noise as audio is directly broadcast into your ears, providing a clearer sound experience. This is particularly beneficial in venues with loud echoes such as cathedrals and museums.
- Personalized Sound: Whether in a museum, a stadium, an airport or at home, Auracast allows you to tailor audio settings to your preferences. This customization ensures that users with varying hearing abilities can enjoy optimal clarity.
▲ Experience the benefits of Auracast with Galaxy Buds3 Pro
The Big Picture
Commitment to Accessibility: Samsung’s mission to redefine hearing accessibility has led to an unprecedented collaboration between mobile technology and hearing-aid innovation. With Auracast, Samsung bridges the gap between consumer audio and compatible hearing devices, crafting a seamless, intelligent and connected listening experience.
1 Available on devices with Bluetooth 5.2 and above that support Auracast.
2 360 Audio Recording is available on Galaxy Buds paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including the Galaxy S25 series, Z Fold6 and Z Flip6 and upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to the Samsung Camera app > select Video mode and then tap Camera settings > tap Advanced video options > turn on 360 Audio Recording.
3 The quality of the Auracast audio stream may vary depending on the application, network connection and other factors.
4 Auracast Transmitter supported devices : Samsung Galaxy smartphones, tablets with Samsung One UI version 6.1 or later, and select TV models. Supported Galaxy smartphone and tablet models include: S25, S25+, S25 Ultra, S24, S24+, S24 Ultra, S24 FE, S23 (except FE edition), S23+, S23 Ultra, Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Z Flip5, Galaxy Z Fold5, A56, Tab S10+, Tab S10 Ultra, Tab S9+, Tab S9, Tab S9 Ultra. Supported TV models include: 2025 Neo QLED 8K QN990F, QN950F, QN900F, 2024 NeoQLED 8K QND800, QND850, QND900, 2024 MICRO LED models, 2023 Neo QLED 8K QNC 800, QNC900 and 2023 MICRO LED models.
5 Auracast Assistant supported devices : Samsung Galaxy smartphones, tablets with Samsung One UI version 6.1 or later. Supported Galaxy smartphone and tablet models include: S25, S25+, S25 Ultra, S24, S24+, S24 Ultra, S24 FE, S23, S23+, S23 Ultra, S23FE, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, A56, A55, A54, A36, XCover7 Pro, Tab S10+, Tab S10 Ultra, Tab Active5 Pro, TabS10 FE, Tab S10 FE+, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE
6 Auracast Receiver supported devices : Galaxy Buds3, Buds3 Pro, Buds2 Pro
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