What you need to know
- Disney Plus has launched its paid sharing program in the U.S., allowing subscribers to add an “Extra Member” to their household account.
- Basic members can do so for an additional $6.99, while Premium members can add an extra member for $9.99.
- CEO Bob Iger had announced this policy change in September, following a policy change in June and a limited run in other regions.
Disney has implemented a paid sharing rule on its streaming platform, providing details on what subscribers can expect.
Recently, Disney Plus began introducing its paid sharing program in the U.S. Users must “invite” a person living outside their household onto their account to share content, as mentioned in a blog post.
To utilize this program, users must purchase the Extra Member add-on package, which is not available for Disney Bundle subscribers or those billed through a partner. The monthly cost is $6.99 for Basic subscribers and $9.99 for Premium subscribers.
Disney emphasizes that each account only has one Extra Member slot available.
The platform clarifies that the primary account holder can watch Disney Plus content away from home, and household members can do the same. However, if the platform detects unfamiliar devices, users may need to verify their location by tapping “I’m away from home” or “update household” and entering a one-time passcode sent by Disney.
If users do not wish to pay for the Extra Member, they are encouraged to start a new subscription if viewing content outside of the designated home location.
The U.S. has now joined other regions like Canada, Costa Rica, Guatemala, and Europe in implementing the paid sharing program.
Earlier this year, Disney Plus announced its intentions to enforce password sharing limitations, with CEO Bob Iger’s statement. The policy change was implemented in January 2024 and took effect in June. Paid sharing was only introduced in a few countries or “select regions” this past summer.
Iger had previously mentioned that all Disney Plus subscribers would need to comply with the new paid sharing policy by September. The agreement explicitly states that sharing subscriptions outside of the household is prohibited unless users add an Extra Member to their plan.
After observing Netflix’s success with similar measures, Disney took a similar approach to improve its business growth. The new policy reflects Disney’s efforts to address password-sharing challenges.
Last year, Netflix also implemented a password-sharing crackdown in the U.S. at a comparable price to Disney Plus’ Basic plan. Notably, Netflix allows one to two extra members on a primary account, while Disney limits users to one Extra Member.
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