Apple CEO Tim Cook said the company is “very happy” with the progress it’s made in both its hardware financing and trade-in options.
The chief executive made the comments during the company’s third quarter earnings call with investors, first in response to a question from analyst Katy Huberty.
Cook referenced the company’s June rollout of interest-free financing offers, and added that the payment option complements the company’s existing trade-in programs.
On trade-ins, Cook said the option is becoming a more common “trend,” and added that it’s terrific because it’s great for the environment and acts as a subsidy.
Taken together, Cook said that trade-in and interest-free financing both make its devices “super affordable,” and that Apple is “happy with what [they’re] seeing in that regard.”
Cook added that both programs are doing well “in a number of geographies,” including China — whether a large portion of the installed user base still uses pre-iPhone X devices. The Apple executive positioned those options as a way to get users in the region, and elsewhere, to upgrade to newer devices.
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