January 15, 2025
PRESS RELEASE
Apple MixC Hefei opens to the public this Saturday, January 18, in Anhui, China
HEFEI, CHINA — Apple today announced the upcoming opening of Apple MixC Hefei, marking its first store in the vibrant city and the inaugural location in Anhui province. This store will provide customers with an opportunity to explore and purchase Apple’s comprehensive array of products and services.
“We are ecstatic to launch Apple MixC Hefei, our first retail presence in Anhui province, and to forge stronger bonds with our customers in China,” stated Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our committed team looks forward to engaging with the local community and offering tailored experiences, whether it’s assisting with upgrades to the latest iPhone 16 or providing enlightening sessions during our Today at Apple programs.”
Situated near Swan Lake in a busy business and financial district, Apple MixC Hefei boasts a striking, curved glass façade that harmoniously connects the indoor and outdoor spaces, welcoming visitors into the store. The location is constructed using sustainable and locally sourced materials, highlighting Apple’s dedication to design excellence and environmental stewardship.
The store features Genius Bar services and Apple Pickup, making it easy for customers to receive support and collect their online orders conveniently.
At Apple MixC Hefei, a team of over 80 members is prepared to deliver personalized service and support. Shoppers can explore all of Apple’s latest products, including the iPhone 16 lineup, MacBook Pro with M4 chip, and Apple Watch Series 10. Visitors can also participate in complimentary Today at Apple sessions to hone skills in areas such as photography and videography.
Apple team members are on hand to provide custom shopping advice and assistance with various services, including upgrading and trading in eligible devices, selecting financing options, transitioning to iOS, and securely transferring data. Customers can benefit from a tailored online shopping experience accompanied by convenient collection through Apple Pickup or immediate delivery services. Configuration options are available, enabling Mac users to customize their devices, including the new 24-inch iMac, Mac mini, and MacBook Pro, all powered by the advanced M4 chip family.
In celebration of the approaching Chinese New Year, customers can purchase special-edition AirPods 4 featuring Active Noise Cancellation, engraved to commemorate the Year of the Snake. There’s also a unique Chinese New Year workshop available, where attendees can learn new techniques for capturing and preserving moments with the iPhone 16 and Apple Vision Pro, Apple’s innovative spatial computer. The store will feature festive window displays and decorations to enhance the celebratory ambiance.
Apple MixC Hefei will officially open its doors on Saturday, January 18, at 10 a.m. local time.
About Apple
Apple transformed personal technology with the launch of the Macintosh in 1984. Today, Apple remains at the forefront of innovation with its iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. The company’s six software platforms—iOS, iPadOS, macOS, watchOS, visionOS, and tvOS—offer seamless experiences across all Apple devices while enabling groundbreaking services such as the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. With over 150,000 employees, Apple is devoted to creating the finest products in the world and leaving a positive impact on the planet.
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