Reports of Apple scrapping its plans for “Apple Vision Lite” AR glasses did not come as a surprise to me. Apple frequently cancels projects and tends to focus on categories where it already dominates sales. Unlike Samsung, Apple shows little interest in experimenting with new technology.
This is a cautious time for U.S. Big Tech, not just politically, but also in terms of laying off employees for the sake of efficiency. Apple has had rounds of layoffs in recent years, signaling a shift towards prioritizing profitable projects over others.
While Google and Meta have had mass layoffs, Apple’s layoffs have been on a smaller scale. In this environment, every project needs to prove its worth and potential for profitability.
Apple’s decision to cancel the “Apple Vision Lite” or “Apple Glasses” may have been influenced by the limited compatibility with iPhone, limiting its appeal beyond XR enthusiasts. Amidst executives seeking standout products, Apple has struggled to introduce innovative products outside its usual offerings.
Apple’s ‘vision’ doesn’t include smart rings, glasses, or foldables
Despite speculation and rumors, Apple has no plans to develop a smart ring or foldable phone. This leaves room for competitors like Samsung, Oura, and other brands to explore these product categories.
While brands like Samsung continue to dominate the foldable phone market, Apple’s lack of innovation in these areas is evident. The absence of regular smart glasses from Apple leaves an opportunity for competitors to fill the void.
Apple’s reluctance to venture into new product categories gives competitors like Samsung an edge in innovation and market competition.
While Meta might benefit from Apple’s canceled AR glasses, Apple’s lack of interest in developing mainstream smart glasses is a missed opportunity in a growing market. Collaborations like Samsung and Google’s Android XR project showcase innovative efforts while Apple remains stagnant.
Think different? Nah…
Samsung’s willingness to experiment and iterate on new products sets it apart from Apple’s risk-averse approach. Despite criticism, Samsung’s ambition to innovate and improve products year after year keeps it competitive in various categories.
Apple’s risk aversion and focus on established categories allow companies like Samsung to lead in innovation and product development. Apple’s reluctance to take risks hinders competition and limits consumer choice.
In an era where tech giants prioritize shareholder satisfaction and AI advancements, the lack of innovation from companies other than Samsung is concerning for consumers seeking new and exciting products.
As tech brands retreat to their comfort zones, competition diminishes, and consumers are left with limited options. Competition is essential for driving innovation and offering diverse choices to consumers.