March 5, 2025
FOR IMMEDIATE RELEASE
Apple Unveils the New MacBook Air Featuring M4 Chip, Stunning Sky Blue Color, and Reduced Starting Price of $999
Cupertino, California – Today, Apple launched its latest MacBook Air, now powered by the high-performing M4 chip. With an impressive battery life of up to 18 hours, a revamped 12MP Center Stage camera, and support for multiple external displays, this laptop remains the world’s favorite. The new model also shines with its lightweight design and now arrives at a more accessible starting price of $999, down from previous iterations.
The new MacBook Air comes equipped with options for 16GB of unified memory and the cutting-edge capabilities of macOS Sequoia integrated with Apple Intelligence. Furthermore, users can choose from a redesigned color selection that includes a fresh sky blue finish, a striking metallic light blue that joins the existing colors of midnight, starlight, and silver. Priced at just $999 for general consumers and $899 for education, it offers exceptional value for students, professionals, or anyone seeking a blend of top-tier performance, portability, and durability. The new 13-inch and 15-inch versions of the MacBook Air are available for pre-order today, with the official launch set for March 12.
“MacBook Air has long been the world’s most popular laptop, and today we reinforce that legacy with enhanced performance thanks to the M4 chip, an upgraded Center Stage camera, and the introduction of an eye-catching sky blue color,” said Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing. “With its fanless design, all-day battery life, and advanced features of macOS Sequoia, the MacBook Air stands out in the market. At our new lower price of $999, it’s the perfect time for customers to upgrade or discover the Mac experience.”
Introducing Sky Blue
The brand new sky blue option adds an exciting hue to the MacBook Air lineup. This vibrant metallic light blue creates a captivating gradient effect under light, alongside the classic colors of midnight, starlight, and silver. All color variants, including the new sky blue, come with a matching MagSafe charging cable.
M4 Chip: Elevating Performance
The M4 chip transforms the MacBook Air, making everything from everyday multitasking to intensive tasks like photo and video editing faster and smoother. With a powerful 10-core CPU, up to 10-core GPU, and compatibility for up to 32GB of unified memory, the new MacBook Air is designed to perform exceptionally, being up to twice as fast as its M1 predecessor and up to 23 times faster than the fastest Intel-based model. Users switching from Intel-based MacBook Airs will benefit from up to six extra hours of battery life, ensuring productivity is maximized on a single charge. Additionally, the Neural Engine in the M4 chip enhances AI tasks, achieving speeds up to three times faster than the M1 model, making actions like photo enhancements and video noise reduction significantly more efficient.
Some performance highlights include:
- Microsoft Excel: Up to 4.7x faster than the fastest Intel-based MacBook Air and 1.6x faster than the M1 model.
- iMovie Video Editing: Up to 8x faster than the fastest Intel-based MacBook Air and twice as fast as the M1.
- Adobe Photoshop Photo Editing: Up to 3.6x faster than the fastest Intel-based MacBook Air and 2x faster than the M1.
- Web Browsing: Up to 60% faster compared to a PC laptop with an Intel Core Ultra 7 processor.
Empowering with Apple Intelligence
The new MacBook Air is designed to leverage Apple Intelligence, delivering innovative features that enhance user experience. From creative tools like Image Playground and Genmoji to improved Siri functionalities, users enjoy seamless integration between spoken and typed requests. With integrated access to ChatGPT through Writing Tools and Siri, users can expedite their tasks while ensuring data privacy is protected.
Always Ready for Video Calls
The upgraded 12MP Center Stage camera ensures users look their best during virtual meetings and calls. The camera intelligently keeps users centered within the frame and supports Desk View, which showcases the user and a top-down view of their workspace.
Robust External Display Support
The MacBook Air easily accommodates multi-display setups. It now supports up to two 6K external displays alongside its built-in Liquid Retina display, making it perfect for multitasking.
All the Features Users Love
The revered MacBook Air remains popular for a reason. It combines reliability, a sleek aluminum unibody design, and lightweight portability. Key features include:
- Touch ID & Magic Keyboard: Secure access with easy online purchases and app downloads.
- Liquid Retina Display: Available in 13.6 or 15.3 inches, featuring vibrant colors and high brightness.
- Connectivity Options: Fast Wi-Fi 6E, Bluetooth 5.3, MagSafe charging, and dual Thunderbolt ports.
- Enhanced Audio: A three-microphone array ensures crystal-clear audio, complemented by a stunning sound system with Spatial Audio.
macOS Sequoia: An Unmatched Experience
The MacBook Air experience is further enhanced by macOS Sequoia, introducing features such as iPhone Mirroring, an improved Safari experience with smarter browsing tools, and a new Passwords app for easy credential management. Upcoming updates will simplify user setup with iPhone and more.
Eco-Conscious Design
In line with Apple’s commitment to sustainability, the new MacBook Air is crafted using over 55% recycled materials, featuring 100% recycled aluminum, cobalt, and lithium, reinforcing Apple’s goal of carbon neutrality by 2030.
Pricing and Availability
Pre-orders for the new MacBook Air with M4 are open today on apple.com/store and through the Apple Store app in 28 countries, including the U.S. Product availability begins March 12.
- 13-inch MacBook Air: Starts at $999 and $899 for education.
- 15-inch MacBook Air: Starts at $1,199 and $1,099 for education.
Available in sky blue, midnight, starlight, and silver.
For further details, technical specifications, and custom options, visit apple.com/mac.
About Apple
Since the launch of the Macintosh in 1984, Apple has been at the forefront of personal technology innovation. Today, Apple continues to lead with a diverse lineup including the iPhone, iPad, Mac, and more, alongside robust software platforms that connect and enhance the user experience across devices.
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Apple
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