Apple introduces new iMac supercharged by M4 and Apple Intelligence

October 28, 2024

PRESS RELEASE

Apple introduces the new iMac powered by the M4 chip, featuring cutting-edge Apple Intelligence and a vibrant range of colors.

The latest iMac, acclaimed as the industry’s top all-in-one desktop, boasts enhanced performance, a new nano-texture display option, a 12MP Center Stage camera, and Thunderbolt 4 connectivity, all within its elegantly slim design.

CUPERTINO, CALIFORNIA Today, Apple revealed the new iMac, energized by the formidable M4 chip and Apple Intelligence, showcasing a sleek, ultra-thin profile. The M4 chip delivers up to 1.7x faster performance for everyday tasks and up to 2.1x quicker operation for intensive activities such as gaming and photo editing compared to the previous M1 model.¹ Equipped with a powerful Neural Engine, the iMac stands as the premier all-in-one for AI, designed to enhance productivity, communication, and creative expression while safeguarding user privacy. The revamped iMac comes in a spectrum of enticing colors, featuring a 24-inch 4.5K Retina display with an option for nano-texture glass.² It includes a new 12MP Center Stage camera with Desk View, up to four Thunderbolt 4 ports,³ and matching accessories like USB-C. Starting at just $1,299, the new iMac is now available for pre-order, with shipments set to begin on November 8.

“The iMac is cherished by countless users, from families at home to entrepreneurs operating busy businesses. With the remarkable features of Apple Intelligence and the robust capabilities of Apple silicon, the new iMac redefines what’s possible,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With the M4 chip and Apple Intelligence, stunning new color options, an advanced 12MP Center Stage camera, and a nano-texture glass display, we are embarking on a new era for iMac.”

Enhanced Performance with M4

The M4 chip significantly enhances the iMac’s capabilities. With a cutting-edge CPU, touted as the fastest in the world,⁴ the new iMac achieves performance up to 1.7x faster than its M1 counterpart. Users will notice this upgrade while multitasking across their favorite applications or browsing the web. The powerful GPU, featuring the latest graphics architecture, enables the iMac to handle demanding tasks like gaming and photo editing with speeds up to 2.1x faster than the M1 model. This results in a seamless gaming experience with titles such as the upcoming Civilization VII. The new iMac includes 16GB of high-speed unified memory, expandable up to 32GB. The Neural Engine in the M4 chip operates more than 3x faster than the previous version found in the M1, making this iMac an unparalleled choice for AI tasks, empowering users to accomplish more in less time.

Improved Performance Highlights:

Families, small businesses, and entrepreneurs can efficiently tackle daily productivity tasks, experiencing up to 1.7x enhanced performance¹ in applications like Microsoft Excel and up to 1.5x faster browsing in Safari⁵ in comparison to the M1.

Gamers can enjoy exceptionally smooth gameplay, achieving frame rates up to 2x higher⁵ than what’s possible on the M1.

Content creators can elevate their editing skills, enjoying up to 2.1x faster photo and video editing performance while applying sophisticated effects in software like Adobe Photoshop¹ and Adobe Premiere Pro⁵ compared to the M1.

Against the most popular 24-inch all-in-one PC utilizing the latest Intel Core 7 processor, the new iMac is up to 4.5x faster.¹

Compared to the previous popular Intel-based iMac model, the new iMac shows an increase of up to 6x in speed.¹

A Transformative Era with Apple Intelligence

Apple Intelligence marks the beginning of a new chapter for Mac, integrating personal intelligence into the computing experience. This feature combines powerful generative models with pioneering privacy enhancements, leveraging the strength of Apple silicon and the Neural Engine to offer innovative ways for users to work, communicate, and express themselves. It will be accessible in U.S. English with macOS Sequoia 15.1. Systemwide Writing Tools enable users to sharpen their writing through rewriting, proofreading, and summarizing text across various applications. The redesigned Siri enhances usability, allowing users to effortlessly alternate between voice and text input to streamline daily tasks, and it can address a vast array of queries about Mac and other Apple products. New features from Apple Intelligence will debut in December, with further enhancements rolling out in subsequent months. Image Playground introduces a fun way to craft original images, while Genmoji allows users to swiftly create customized emojis. Siri will evolve to complete tasks across the system while drawing from user-specific contexts for a more personalized experience. Integration of ChatGPT into Siri and Writing Tools is also planned for December, allowing users to tap into its expertise seamlessly.

Apple Intelligence prioritizes user privacy at every stage, with a focus on on-device processing. For more intricate tasks, Private Cloud Compute enable access to enhanced server-based models, coupled with robust protections for personal data. Users can utilize ChatGPT without account creation, with built-in privacy measures to obscure IP addresses, while OpenAI will not retain user requests. Users opting to connect their accounts will be subject to OpenAI’s data-use policies.

A Spectrum of Stunning New Colors

The latest iMac is available in an exciting selection of seven vibrant colors, including shades of green, yellow, orange, pink, purple, blue, and classic silver. The rear of the iMac showcases bold hues that stand out, while the front features subtle variations, keeping the focus on users’ work. Each iMac includes a matching Magic Keyboard and Magic Mouse or optional Magic Trackpad, all now equipped with a USB-C port for convenient charging of devices with a single cable.

New Nano-Texture Display Option

The expansive 24-inch 4.5K Retina display, the hallmark feature of the iMac, now comes with the option of nano-texture glass, designed to diminish reflections and glare while preserving exceptional image quality.² Users can position the iMac in a variety of environments, including brightly-lit homes or commercial spaces.

Advanced Video Calls with 12MP Center Stage Camera

The new 12MP Center Stage camera, complete with Desk View, transforms video calling experiences. Center Stage ensures users are perfectly framed during video calls, ideal for family gatherings on FaceTime. Desk View utilizes the wide-angle lens to offer a simultaneous view of the user and a top-down perspective of their workspace, advantageous for educators conducting lessons or creators showcasing projects. Complementing this is a studio-quality microphone array and an immersive six-speaker sound system, enhancing both audio and video performance.

Enhanced Connectivity

The redesigned iMac features four Thunderbolt 4-compatible USB-C ports for exceptionally fast data transfers, allowing users to connect various accessories, including external storage, docks, and up to two 6K displays for a stunning workspace exceeding 50 million pixels.³ Additionally, iMac supports Wi-Fi 6E and Bluetooth 5.3. With the enhanced security of Touch ID, users can swiftly unlock their computer, make purchases through Apple Pay, and download apps.⁶ Furthermore, Touch ID’s Fast User Switching allows seamless transitions between user accounts at the touch of a finger.

Unmatched Experience with macOS Sequoia

macOS Sequoia enhances the new iMac with numerous exciting features, including iPhone Mirroring, enabling users to wirelessly interact with their iPhone, applications, and notifications directly from their Mac.⁷ Safari, recognized as the fastest browser⁸, now includes Highlights for swiftly gathering relevant site information, a smarter Reader with a comprehensive table of contents, and a new Video Viewer for an uninterrupted viewing experience. The Distraction Control feature allows users to obscure disruptive elements on web pages. Gamers benefit from immersive advancements like Personalized Spatial Audio and enhanced Game Mode, along with an impressive lineup of titles, including the upcoming Assassin’s Creed Shadows. Easier window tiling promotes organization according to personal preference. A newly introduced Passwords app offers convenient access to passwords, passkeys, and credentials, all in one place. Users can also customize their video call backgrounds with attractive built-in designs or upload personal images.

Eco-Friendly Design

The new iMac powered by the M4 chip is eco-conscious, made with 100% recycled aluminum in the stand and 100% recycled gold plating, tin soldering, and copper in various circuit boards. It adheres to Apple’s stringent energy efficiency criteria and is free from mercury, brominated flame retardants, and PVC. Notably, this year’s packaging for the iMac is fully fiber-based, bringing Apple closer to its objective of eliminating plastic from packaging by 2025.

As of today, Apple has achieved carbon neutrality in global corporate operations and aims to reach full carbon neutrality across its entire carbon footprint by the end of this decade, as part of its ambitious Apple 2030 plan.

Pricing and Availability

Customers can pre-order the new iMac with M4 starting today, October 28, via apple.com/store and Apple Store app in 28 countries and regions, including the U.S. Shipments will commence on November 8, with availability in retail locations and Apple Authorized Resellers.

The starting price for the iMac is $1,299 (U.S.) and $1,249 (U.S.) for education. Available colors include green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, an 8-core GPU, 16GB of unified memory expandable to 24GB, 256GB SSD configurable to 1TB, two Thunderbolt/USB 4 ports, and includes a Magic Keyboard and Magic Mouse or Magic Trackpad.

The iMac with a 10-core CPU and 10-core GPU starts at $1,499 (U.S.) and $1,399 (U.S.) for education, also in green, yellow, orange, pink, purple, blue, and silver. It comes with 16GB of unified memory configurable up to 32GB, 256GB SSD configurable up to 2TB, four Thunderbolt 4 ports, and includes a Magic Keyboard with Touch ID and Magic Mouse or Magic Trackpad.

For more technical specifications, including the nano-texture display and customizable options, visit apple.com/mac.

Apple Trade In allows customers to exchange their old computer for credit towards a new Mac. Visit apple.com/shop/trade-in to check the value of your current device.

Apple Intelligence is available now as a complimentary software update for Macs featuring M1 chips or later, accessible globally when set to U.S. English. The initial set of features is in beta as part of macOS Sequoia 15.1, with new capabilities planned for subsequent releases.

Apple Intelligence will soon expand support for more languages. In December, it will be available in localized English for Australia, Canada, Ireland, New Zealand, South Africa, and the U.K.; additional language support will follow throughout the year.

AppleCare+ for Mac offers unmatched service and support, including coverage for unlimited accidental damage incidents, battery service, and round-the-clock assistance from experts.

Every customer who shops directly from Apple Retail benefits from Personal Setup, where Specialists guide them through setup or highlight features to optimize their new device experience. Customers are also encouraged to attend Today at Apple sessions for personalized education on their new device.

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Apple introduces new iMac supercharged by M4 and Apple Intelligence