The latest edition of the Ericsson Mobility Report, a comprehensive update on mobile trends leveraging big data from live networks worldwide, reveals that proliferation of mobile technology continues at a rapid pace: Africa has topped 880 million in mobile subscriptions for Q3 2014, whilst 90 percent of the world’s population over six years old is predicted to have a mobile phone by 2020.
Furthermore, by 2020 smartphone subscriptions are forecast to top 6.1 billion. Ericsson also predicts that 85 percent of Middle East and Africa mobile subscriptions will be 3G/4G by 2020.
President & Regional Head of Ericsson sub-Saharan Africa, Fredrik Jejdling, says: “The increased availability of low-cost smartphones in sub-Saharan Africa will lead to a rapid increase of smartphone subscriptions in the region. However, GSM/EDGE-only subscriptions will remain the most common subscription type for the next five years due to the high numbers of lower income consumers using 2G-enabled handsets.”
2014 Smartphone penetration
Smartphone growth continues as 65-70 percent of all phones sold in the third quarter of 2014 were smartphones, compared with 55 percent in the same quarter for 2013.
Despite this increased rate of sales, which will see the addition of an estimated 800 million new smartphone subscriptions by the end of 2014, the report finds there is still plenty of room for growth in the sector. Smartphones currently account for just 37 percent of all mobile phone subscriptions, meaning that many users have yet to make the switch to the more feature-rich, internet-friendly option.
The report predicts a strong uptake in the coming years as the number rises from 2.7 billion smartphone subscriptions today to the forecasted 6.1 billion in 2020.
Video: Fastest growing segment of mobile data traffic
Video continues to dominate mobile networks: in 4G-dominated networks it currently constitutes 45-55 percent of mobile traffic, driven largely by increased usage of video streaming and improvements in the mobile video experience.
Video is increasingly appearing as part of other online applications such as news and adverts, and on social media platforms. At the same time, growth in video streaming is being driven by access to over-the-top (OTT) services and content, such as those provided by YouTube.
Devices used to watch video are also evolving. Many have larger screens, enabling higher picture quality for streamed video, which results in video being consumed on all types of devices and in higher quantities, both at home and on the move.
In terms of future outlook, Ericsson estimates that mobile video traffic will increase tenfold by 2020, ultimately constituting around 55 percent of all mobile data traffic in 2020.
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