Cooling without direct wind has become a new standard in air conditioning. This transformation began nine years ago when Samsung Electronics introduced the world’s first WindFree™ air conditioner, redefining home cooling with an innovative approach that avoided the discomfort of direct cold air. Now in 2025, the company has further advanced this breakthrough by enhancing its dehumidification capabilities — addressing one of the key challenges in conventional air conditioning.
Samsung Newsroom explores the evolution of the WindFree™ air conditioners and how their user-centric technology has reshaped the market.
▲ The WindFree™ Experience Zone at the AHR Expo, North America’s largest air-conditioning and HVAC industry trade show, in 2024
2016–2018: Introducing the World’s First WindFree™ Cooling
In January 2016, Samsung launched the world’s first WindFree™ air conditioner. Powered by patented technology, the first-generation WindFree™ air conditioner rapidly lowered indoor temperatures using three powerful air outlets and evenly dispersed the cool air through thousands of micro air holes when the air outlets closed to maintain a consistent and comfortable indoor temperature. This breakthrough cooling method was made possible through Samsung’s extensive R&D efforts and 11 global patents.
In 2017, Samsung expanded its WindFree™ lineup by introducing the first-ever wall-mounted WindFree™ air conditioner — building on the successful launch of the floor-standing model.
By 2018, Samsung integrated AI technology into WindFree™ cooling. AI Auto Cooling mode analyzed indoor and outdoor conditions along with user preferences to automatically adjust cooling, dehumidification and air purification settings for personalized comfort. Meanwhile, AI Purification mode activated air purification based on the concentration of fine dust. Furthermore, Bixby voice control enabled seamless operation of air conditioners as well as other SmartThings-connected appliances.
2019–2022: Elevating Comfort With Wide WindFree™ Cooling
The year 2019 marked the introduction of the second-generation WindFree™ air conditioner, boasting enhanced cooling performance and design. The air outlets were concealed within the front panel, creating a minimalist design that blended seamlessly with any interior. Samsung’s upgraded Wide WindFree™ technology delivered a richer, more powerful and evenly distributed cooling experience by improving airflow through a widened WindFree™ panel and over 270,000 micro air holes — more than double the previous model.
In 2020, Samsung introduced Easy Care to allow effortless cleaning and maintenance. The Easy Open Panel enabled quick disassembly without tools, while the Wash Clean feature facilitated heat exchanger cleaning for better hygiene and maintenance convenience.
By 2022, Samsung’s WindFree™ technology evolved beyond cooling to introduce Warm Breeze. By gently emitting air at 86-104°F (30-40°C), the feature ensured a cozy indoor environment while simultaneously purifying the air to significantly increase the versatility of WindFree™ air conditioners for year-round use.
2023–2024: Redefining Cooling With 3D Wide WindFree™
The third-generation WindFree™ air conditioner, launched in 2023, represented another leap forward in design and performance. Samsung introduced a premium 3D silhouette design, crafted using advanced 3D metal press technology. This element added a new level of sophistication and texture to the exterior. Compared to the previous model, the air conditioner featured 1,500 additional micro air holes for an improved WindFree™ cooling experience.
In 2024, Samsung upgraded user convenience by integrating Bixby voice control into many more functions — from simple mode and temperature adjustments to complex multi-step commands and scheduling.
2025: Unlocking the Future of Air Conditioning With the WindFree™ Combo
▲ The WindFree™ Combo
This year, Samsung has once again taken its air conditioner innovation to the next level with the launch of the WindFree™ Combo. The new Dry Comfort feature uses a temperature and humidity sensor to calculate the temperature of the heat exchanger, precisely adjusting refrigerant flow and moderating humidity levels. What’s more, the dehumidification feature reduces energy consumption by up to 30% compared to the previous model.
The AI-driven smart features have evolved to offer personalized climate control optimized for users’ living spaces. AI algorithms learn users’ movement patterns and analyze weather conditions, indoor and outdoor temperatures and humidity to ensure ideal comfort. Moreover, the WindFree™ Air Conditioner now connects with Galaxy Watch and Galaxy Ring, automatically activating WindFree™ Wearable Good Sleep mode when it detects the user falling asleep and turning off the cooling when they wake up.1
From enhanced cooling performance and innovative design to greater user convenience, WindFree™ air conditioners continue to set new standards in home climate control. As Samsung’s air-conditioning technology advances, more paradigm-shifting breakthroughs will emerge to further improve comfort in everyday living.
1 Feature applicable from 2022 models onwards
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