Samsung introduces display innovations including Real Quantum Dot displays and Glare-Free technology in its OLED lineup
The Seminar unveils smart content platforms powered by Tizen OS
Attendees explore how TVs can serve as platforms for home care and lifestyle management
Samsung Electronics today introduced its latest advancements in display technology and service innovations at its 2025 Latin America Visual Display Seminar, held in São Paulo on June 24 and 25.
The annual seminar brought together regional partners and media to experience Samsung’s newest TV lineup. Attendees had the opportunity to experience a range of innovative technologies, including the distinctive Real Quantum Dot technology of its QLEDs, the Glare-Free 2.0 feature in its OLEDs, Tizen OS and home care technologies.
▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s newest TVs at the 2025 Latin America Visual Display Seminar.
Certified QD and Enhanced OLED Push the Limits of Display Innovation
Samsung’s 2025 Neo QLED TVs utilizes quantum dot architecture certified by TÜV Rheinland, meeting international standards for true quantum dot (QD) display. Unlike others using the “QLED” label, Samsung’s implementation uses a no-cadmium quantum dot layer and a dedicated blue LED light source to produce brighter and more accurate colors that remain vivid in both bright and dark environments. Attendees were able to compare these displays firsthand and observe the differences in color purity and brightness.
▲ Kevin Cha, Picture Quality Solution Lab at Samsung Electronics, explains how a QLED with a quantum dot (QD) film, with sufficient quantum dot content, combined with a blue light source, produces brighter and more accurate colors.
The 2025 OLED lineup introduces new upgrades with Glare-Free 2.0, which reduces reflections for a clearer viewing experience. The new OLEDs also include a feature that automatically adjusts brightness based on the content and ambient lighting conditions, ensuring clarity and depth at any time of day.
Enhanced Content Experiences With Tizen
The seminar highlighted life-enhancing technologies alongside screen breakthroughs, demonstrating how TVs can function as a lifestyle platform through various user scenarios and everyday conveniences.
Samsung’s Tizen OS continues to power a wide range of rich content and smart services. Samsung TV Plus1 offers exclusive access to K-pop performances, such as SM Town LIVE 2025 in L.A.,2 while SmartThings expands automation options, including personalized TV routines based on user habits.
▲ Eduardo Rubio, Samsung Electronics, explains how Samsung TV Plus provides free ad-supported content to Samsung TV users.
Additionally, Samsung Art Store3 brings high-quality digital artwork and diverse collections from global partners, including MoMA, the Metropolitan Museum of Art and Art Basel, directly to the screen.
▲ Jeongeun Oh, Customer Experience Team at Samsung Electronics, give attendees hands-on experiences of lifestyle features including karaoke (right) and Daily Board.
Smarter Connected Experiences and Lifestyle Features With SmartThings
The seminar also demonstrated how Samsung TVs extend beyond entertainment to support everyday living.
Care Experience utilizes built-in sensors and AI to detect environmental cues – such as a baby crying or pet movement – and automatically adjusts content to fit the situation.
The Daily Board displays personalized information when the screen is off, and through Samsung Food integration, offers recipe suggestions and cooking guides tailored to individual preferences.
Participants were also introduced to Samsung Daily+, a lifestyle content hub providing access to healthcare resources, remote medical consultations and video calls.
In addition, the 2025 TVs now natively support Google Cast, seamlessly bringing your favorite entertainment to the big screen. With over 5,000 Cast-enabled apps, you can easily stream your favorite movies, music and shows from your mobile devices, creating an uninterrupted and enhanced entertainment experience.
1 Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 30 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2025 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, including availability in your region, visit samsungtvplus.com.
2 Available in select countries. To learn more, visit samsungtvplus.com.
3 Samsung Art Store is a global digital art subscription platform available on Samsung TVs, now offering over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs, giving more viewers access to premium art in 4K resolution. For more information, including availability in your region, visit Samsung.com.
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