Samsung is starting to tease its upcoming foldable devices, but the messaging is a bit unclear. In their press release, they stated, “Meet the Next Chapter of Ultra,” showcasing what appears to be the Galaxy Z Fold 7. We doubt that Samsung is launching a Galaxy Z Fold Ultra this year—unless they’ve managed to keep it completely under wraps.
It’s possible that Samsung is trying to integrate more Ultra features and hardware into the Galaxy Z lineup, but the press release lacks concrete details. It also mentions:
With industry-leading hardware, advanced performance, and seamless AI integration optimized for the foldable format, this is what users have come to expect from Galaxy Ultra.
When it unfolds, it transforms into a more immersive entertainment hub, a spacious workspace, or a multitasking powerhouse, now enhanced by powerful Galaxy AI features specifically designed for foldables.
The Ultra experience is ready to unfold.
Introducing the Ultra label into the Z line could be an intriguing move for Samsung, but it may cause some confusion. For instance, will the Ultra model be exclusive to the Z Fold and not the Z Flip? What are the distinctions then? At this point, we can only speculate. What we do know is that Samsung has new foldables on the way this summer.
If they’re just playing with the Ultra name without applying it to the Z Fold 7, then this press release is indeed puzzling.
// Samsung