“Severance” — image credit: Apple
“Severance” has officially become the most-watched Apple TV+ series, surpassing the former champion “Ted Lasso” — which may not come as a surprise to many.
Apple knows when it has a hit on its hands. While not every show they pick up becomes a success, they certainly recognize when they’ve found something special.
“Severance” is one such example. Coverage of the series has been prominent over the past two months, from star-studded events in New York to its unexpected debut on Roku for a limited time.
Even Tim Cook has shown interest in the series.
Apple TV+’s head of programming, Matt Cherniss, described “Severance” not just as a hit, but as a “cultural phenomenon” that is defining a genre, as reported by Deadline.
Apple, known for keeping viewership numbers under wraps, confirmed that “Severance” is now the platform’s top series based on the number of unique viewers from January 17 through February 17.
According to Deadline, “Severance” made it to spot number four on Nielsen’s Top 10 Originals chart for the week of January 13, with an impressive 589 million minutes viewed in the U.S.
It’s no surprise that “Severance” has generated a buzz. People everywhere are talking about it, with even Apple-adverse individuals subscribing to Apple TV+ just to watch the show.
This resurgence of the “water cooler show” trend, alongside Apple’s strategy of releasing episodes weekly, is drawing attention not just to “Severance,” but to other content on Apple TV+ as well.
Image credit: Apple
AppleInsider’s Apple TV+ expert, despite limited personal viewing, has seen an influx of inquiries from friends about the show, showcasing its widespread appeal.
“Severance” blends genres seamlessly, offering a mix of psychological thriller, science fiction, black comedy, and dystopian elements that are currently trendy.
With a talented cast both on-screen and behind the scenes, including director Ben Stiller and actors like Adam Scott and Christopher Walken, “Severance” has garnered attention for its relatability and high-quality production.
Creator Dan Erickson’s inspiration from mundane office experiences resonates with many viewers, adding a layer of authenticity to the show’s premise.
“‘Severance’ is such an interesting concept,” one viewer remarked. “It taps into my personal struggles, yet keeps me hooked with its compelling narrative.”