[Earth Day ②] Enabling Young Leaders To Make a Better Future – Samsung Global Newsroom

Samsung is celebrating Earth Day by reflecting on the Galaxy S24 series and spotlighting the work of young changemakers.

Samsung is on a journey to harness the power of technology to open more possibilities for people and the planet. To celebrate Earth Day, Samsung would like to reflect on how we’re advancing our mission and creating a more sustainable future — whether we’re increasing the use of recycled materials in our Galaxy mobile devices or collaborating with the United Nations Development Programme (UNDP).



Creating a Global Platform for Change

Preserving the future of our planet is not a solo job. We teamed up with UNDP to support young changemakers on the frontlines of climate change who are delivering meaningful progress for our collective future. Through Generation17,1 Samsung elevates their platforms to a global scale and inspire them through mentorship, peer learning and networking.


Today, we want to spotlight some of our incredible Generation17 Young Leaders and their work to address environmental challenges.


▲ Máximo Mazzocco speaks about the role of youth in climate activism at a Goals House event


Máximo Mazzocco, a leading climate activist from Argentina, is the founder of Eco House2 — a non-governmental organization that specializes in educational and ecological restoration programs. Recently, he advocated for the approval of more than 40 socio-environmental laws and organized digital communications campaigns for the environment that reached more than 150 million users. In 2023, Eco House conducted workshops with other organizations to educate more than 60,000 state workers on environmental laws for the public sector. These trainings were the result of the Mandatory Ecological Education for State Workers Law,3 a piece of legislation that Eco House advocated for. The organization also launched Eco News to cover and distribute socio-environmental information.

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▲ Tamara Gondo works at her sustainability-focused organization, Liberty Society.


Tamara Gondo, a Young Leader from Indonesia, started Liberty Society — a social enterprise that empowers and trains marginalized Indonesian women on how to upcycle materials and turn them into sustainable goods. By extending the lifespan of materials, upcycling minimizes waste and reduces CO2 emissions. In 2023 alone, Liberty Society upcycled 2.5 tons of waste to create more than 40,000 individual goods, set up four training-to-employment centers and upskilled 225 women from marginalized communities.4


▲ AY Young edits music in his home studio.


AY Young, a performer from the United States, created the Battery Tour5 to raise awareness around the importance of sustainable electricity and provide solar-powered batteries to communities in need. Since kicking off his tour, AY has donated over 100 solar boxes that power medical devices, fans and lights in Puerto Rico, Haiti, Honduras and six African countries.6 He is currently producing an album, titled Project 17, to support organizations working towards each of the 17 Global Goals.



Looking to the Future

While we are proud of these accomplishments, Samsung’s work is ongoing and always evolving. We will continue to join forces with like-minded organizations and accelerate our efforts to build sustainable innovations that deliver a more positive impact on the planet.


For more information about Samsung’s sustainability efforts, please visit our Sustainability website.



1 Beginning in 2020, Generation17 is a partnership between Samsung and the United Nations Development Programme (UNDP) that harnesses mobile technology to empower young people around the world who are taking concrete action towards the 17 Global Goals.
2 Eco House operates 40 environmental programs globally and educates more than 100,000 youth on environmental topics in Argentina every year.
3 Eco House Impact Report: 7 Years of Action for Sustainability (2016-2023)
4 Liberty Society Annual Impact Report 2023
5 Shows are powered by 100% renewable energy.
6 Battery Tour

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